Our Locksmithing Story
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Our Story – NELA Locksmith
An idea was acted upon
NELA Locksmith is a small family-owned and operated business. Founders Luis Bravo, Ricardo Gonzales and Francisco Nunez started their careers as locksmiths. They worked for a number of different companies and noticed the increase in demand for locksmiths in the area.
They also noticed that the locksmith industry is heavy with dishonest untrustworthy locksmith companies. Many companies out there are not actual locksmiths at all but a dispatch center.
They send unlicensed technicians to take advantage of unsuspecting victims that have been locked out of their house. These obscure unverified locksmiths goal is to take as much money from the victim while providing the least amount of service. They also disappear never to be seen again after charging hundreds of dollars for a simple lockout service.
These unlicensed contractors can take hours to arrive at a job, and are often trained to lie. Most say that they will be there in 15 minutes only to show up an hour later.
Our story continues
Why The Company Was Founded
This led to the founding of NELA Locksmith. The goal from the founders was to provide excellent 24-hour mobile locksmith service to local customers. They wanted to create a reliable honest locksmith company. In this way, people don’t have to be left stranded and become a victim of scams.
Furthermore, NELA employs local members of the community to work in the communities that they serve. This means that every single one of our mobile locksmith technicians is a member of the North East Los Angeles community. With us, you’ll never get some unlicensed stranger from the valley.
technicians nearby we are able to provide the fastest mobile service. The areas we service include North East Los Angeles as well as surrounding communities. These include Silverlake, Echo Park, Glendale, Alhambra, and East Los Angeles.
Founded in late 2018 NELA Locksmith got its start by word-of-mouth. A simple post on the website Nextdoor offering services to members of the surrounding neighborhood. This post attracted the attention of Real estate agents, landlords, home-owners and other members of the community. It seems many people had a hard time finding a reliable locksmith. People were impressed with the fast and easy mobile service provided and became return customers.
Where that took us
Soon after a NELA Locksmith Yelp page was created. This led to a few more customers becoming aware about us. A few months later Google approved the company as a licensed mobile service and our reviews began to grow.
During this time NELA was only providing a few services. These included emergency lockout service for houses and cars, as well as Re-keying and lock changing for residential services.
Local customers like you began calling and asking for car key programming, car key cutting, and car key duplication. Services we did not yet provide.
Because of the demand for automotive locksmithing in the area, Luis Bravo attended the California Institute of Locksmithing. A training institute in Agoura Hills, California. It is there that he learned about the latest technology there is to offer. Nowadays, key cutting machines are digital and can cut a variety of keys ranging from high security car keys to basic house keys.
Where we are now
New advancements in technology also allowed for a fairly recent development, and that is the Universal car key transponder chip or Super chip. Locksmiths no longer have to carry a variety of different OEM keys. They can instead carry and put together a key using a DIY option with a universal chip.
In the olden days Locksmiths needed a Van. This was to carry the various types of different machines, locksmith equipment, and transponder keys for vehicles. Nowadays, the latest in locksmith technology allows for all keys to be cut on one machine and for a type of universal key.
NELA uses the latest locksmith technology. Customers are often surprised that our mobile technicians can show up and provide a variety of services while traveling in an eco-friendly prius.
Our local locksmiths are available 24/7. Our skilled, licensed technicians are passionate about their work and ensure each job is complete to not only the customer’s standards, but also NELA’s standards.
When you choose to work with NELA, you choose to help the Northern Los Angeles community thrive.
With NELA , customers are giving back to the Los Angeles community.
Have a question for us? Need to book an appointment? Fill out the contact form below and we will be in touch.
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Acura Car Key Programming
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Prius Car Key Programming
Locksmith
Commercial Lock Repair
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